Partner Profile: Jacobs Douwe Egberts

Jacobs Douwe Egberts

At JDE, we are driven by our passion for coffee & tea, respect for the environment, and care for people. Our corporate responsibility program has three pillars: Common Grounds, Minimized Footprint, Connected People.

Statement of support

"For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiÓra, Super, Kenco, Pilao & Gevalia. At JDE, we are particularly concerned about the significant challenges facing coffee producers around the world and are committed to supporting them through our Common Grounds program that focuses on three pillars: Sustainability of Land, Equality of People and Prosperity of Farmers. We are proud to join the Sustainable Coffee Challenge and to collaborate with with the industry, international organizations, non-governmental organizations, and governments to jointly address priority sustainability issues in the coffee supply chain."

Our Commitments

Working Towards 100% Responsibly Sourced Coffee & Tea by 2025

In partnership with: Suppliers, International Organizations, NGOs, Governments

Update

Jun 21, 2021

At JDE Peet's we are working towards 100% responsibly sourced coffee by 2025. We recognize the investments farmers are making in committing to sustainable production via third-party certification or verification programmes. That's why coffee that carries a third-party certification or verification forms an important pillar of our responsible sourcing strategy.

Aug 26, 2020

In 2019, together with the Rainforest Alliance we expanded the reach of Common Grounds – i.e. we have assessed and prioritised sustainability issues and are establishing programmes to continuously improve them – from 8 to 15 key origins, representing 98% of our green coffee volumes. To date, Common Grounds has received more than 200 self-assessments from suppliers [thereof 143 self-assessments in 2019, representing an 94% response rate so far as we continue to engage in dialogue with our key suppliers], conducted over 8 independent third-party field assessments across 8 key coffee sourcing origins, and worked with the Rainforest Alliance to carry out independent Origin Issue Assessments in 9 priority countries.

In addition, 21% of our green coffee purchases had a third-party sustainability certification or verification.

UN Sustainable Development Goals

Directly Reaching over 500,000 Coffee & Tea Smallholders by 2025

Update

Jun 21, 2021

Farmers throughout the world face numerous environmental and economic challenges. JDE Peet's recognizes the role we play in elevating and supporting the farmers through continuous improvement which we do through our Common Grounds programme in partnership with key stakeholders in the supply chain. In 2020 we were working in 18 countries reaching 380,000 smallholders cumulatively since 2015 [80,000+ in 2020].

UN Sustainable Development Goals

Investing 10 million Euros over 5 years to Improve Smallholder Farmers’ Access to Finance

In partnership with: Dutch Sustainable Trade Initiative IDH