Relevance
SHFs in Central America and Mexico have the potential to increase yields by applying GAP and R&R. In addition, R&R can help build adaptive capacity by supporting disease resistance and adaptation to climate change.
Willingness
Farmers in the program must adopt “Safeguards”. One safeguard concerns the “right of growers”: it acknowledges that the decision to renovate a portion of their land was made freely by the farmer him/herself.
Country situation
In the three countries, SHFs represent the bulk of coffee farmers. Their degree of integration within value chains varies by country, though most are in tight value chains.
Program segmentation
ECOM, or local suppliers, select farmers from their supply chain. A tight link between farmers and suppliers prevents farmers from reselling the distributed seedlings.
Country need
Roughly 75,000 ha cultivated by SHFs would benefit from R&R in Mexico, El Salvador, and Guatemala.
Program objectives
Starbucks raised funds to distribute nearly 30 million new trees. ECOM and local suppliers communicate farmers’ R&R needs, and CI monitors the tree distribution based on a needs analysis.