PUR Projet plants natives trees with its corporate partners in and around coffee parcels in Latin America, Africa and Southeast Asia. PUR Projet also commits to the near-term development of a smallholder impact investment model, focused on the installation of coffee under agroforestry and intercropping on degraded lands. The goal of these programs is to combat deforestation, enhance ecosystem services, provide additional income for coffee Farmers and provide climate change mitigation and adaption. Since 2010, PUR Projet has planted roughly 1.5 mln trees and commits to planting an additional 1.5 mln trees by 2020, and 3 mln by 2025. By 2025 PUR Projet will have planted trees with roughly 12,000 smallholder Farmers in total, an addition of 8,000 Farmers. PUR Projet believes that supporting a healthy ecosystem at the landscape level is the key to the future of sustainable coffee, and is fundamental if we are to achieve a truly deforestation free commodity.
In partnership with: Nespresso Nestle, Ecom, Louis Dreyfus Foundation, Louis Dreyfus Company, Alter Eco
By the end of 2020, PUR Projet along with its roasters partners [including Nestlé Nespresso, Louis Dreyfus Foundation, Alter Eco] has planted 4,4M trees in a variety of coffee landscapes to support climate resiliency and producing communities around the world. The planting has supported roughly 15,000 farmers in Guatemala, Colombia, Peru, Costa Rica, Ethiopia, Uganda and Indonesia.
In 2021, 3 of the countries mentionned above were audited against a carbon standard, i.e. Reforestation Solidaire or VCS, that allowed to check on the carbon sequestration performance achieved to date. They show that a cumulative sequestration of 95,000 tCO2e by the end of 2020 thanks to the reforestation efforts in these 3 countries.
PUR Projet will be continuing its efforts towards coffee agroforestry and landscape restoration by re-stating an increased commitment for 2025.