PUR Projet

PUR Projet works with companies to regenerate the ecosystems they depend upon. While empowering local communities to operate long-term socio-environmental projects, PUR Projet helps companies strengthen their supply chains through agroforestry, land restoration and sustainable agricultural practices. PUR Projet plants native trees with its corporate partners in and around coffee parcels in Latin America, Africa and Southeast Asia. Joining the Sustainable Coffee Challenge in 2017 furthered their commitment to combatting deforestation and providing additional income for coffee farmers.

Statement of support

“With PUR Projet, we are specialized in developing Agroforestry projects within supply chains landscapes of which coffee. We participate to regenerate the coffee’s ecosystems and supply chains, supporting small-scale farmers while offsetting coffee companies’ footprints internally (Insetting). We are hence very inspired by the work and ambitions of the Challenge and willing to participate to this collective work to make coffee more sustainable. Sharing methodologies and common projects for a better coffee world and the next generation”. Tristan Lecomte, Co-Founder and President

Nonprofit or Institution
Action Networks
Partner Since July 2017

Our Commitments

PUR Projet plants natives trees with its corporate partners in and around coffee parcels in Latin America, Africa and Southeast Asia. PUR Projet also commits to the near-term development of a smallholder impact investment model, focused on the installation of coffee under agroforestry and intercropping on degraded lands. The goal of these programs is to combat deforestation, enhance ecosystem services, provide additional income for coffee Farmers and provide climate change mitigation and adaption. Since 2010, PUR Projet has planted roughly 1.5 mln trees and commits to planting an additional 1.5 mln trees by 2020, and 3 mln by 2025. By 2025 PUR Projet will have planted trees with roughly 12,000 smallholder Farmers in total, an addition of 8,000 Farmers. PUR Projet believes that supporting a healthy ecosystem at the landscape level is the key to the future of sustainable coffee, and is fundamental if we are to achieve a truly deforestation free commodity.

In partnership with: Nespresso Nestle, Ecom, Louis Dreyfus Foundation, Louis Dreyfus Company, Alter Eco


July 2022

By the end of 2020, PUR Projet along with its roasters partners [including Nestlé Nespresso, Louis Dreyfus Foundation, Alter Eco] has planted 4,4M trees in a variety of coffee landscapes to support climate resiliency and producing communities around the world. The planting has supported roughly 15,000 farmers in Guatemala, Colombia, Peru, Costa Rica, Ethiopia, Uganda and Indonesia.

In 2021, 3 of the countries mentionned above were audited against a carbon standard, i.e. Reforestation Solidaire or VCS, that allowed to check on the carbon sequestration performance achieved to date. They show that a cumulative sequestration of 95,000 tCO2e by the end of 2020 thanks to the reforestation efforts in these 3 countries.

PUR Projet will be continuing its efforts towards coffee agroforestry and landscape restoration by re-stating an increased commitment for 2025.

Status 100% complete
Target date 2020
Countries targeted Colombia, Ethiopia, Guatemala, Indonesia, Thailand

PUR Projet commits to plant 15,5M trees in the period 2021-2025 within coffee landscape and in connection with coffee farmers communities. PUR Projet is specialized in the operation of large scale insetting programs by regenerating coffee landscapes and supply chains with the direct support of coffee roasters that depend on these landscapes and sourcing communities. Insetting reforestation programs create holistic benefits that allow for healthy ecosystems and resilient communities, and are an efficient strategy to achieve the Net Zero globally. PUR Projet believes that insetting and restoration should happen at scale and is a strong adovocate of partnerships for holistic and ambitious reforestation programs. Considering past commitments and the 2025 target, the accrued value of PUR Projet projects globally is expected to represent 20M trees planted by the end of 2025.

In partnership with: Global coffee roasters including but not limited to: Nestlé Group [Nescafé and Nespresso], Louis Dreyfus Foundation

Target date 2025
Countries targeted Brazil, China, Colombia, Costa Rica, Ethiopia, Guatemala, Indonesia, Ivory Coast, Kenya, Mexico, Peru, Uganda, Vietnam